Cross-Posting Stories: Instagram vs Facebook

Instagram allows automatic sharing to Facebook, but is it a good strategy?

Pros of Cross-Posting

• Saves time creating duplicate content
• Reaches audiences on both platforms
• Maintains presence on Facebook

Cons to Consider

• Audiences may differ between platforms
• Content may not resonate the same way
• Can feel less authentic

Consider your audience on each platform and check your analytics to see what works.