Instagram Story Ads: What You Need to Know

Instagram Story ads appear between organic stories and offer a powerful way to reach your target audience.

Ad Formats

• Single image ads
• Video ads (up to 15 seconds per segment)
• Carousel ads (up to 3 cards)

Best Practices

• Design for mobile first (9:16 aspect ratio)
• Capture attention in the first 3 seconds
• Include clear call-to-action
• Use sound strategically (add music)

See how successful brands use Stories for inspiration.