The History of Instagram Stories: From Launch to Today

Instagram Stories launched in August 2016 and has since become one of the most popular features on the platform.

Major Milestones

• 2016: Stories launch with basic photo and video sharing
• 2017: Face filters, stickers, and Highlights added
• 2018: Music sticker and shopping features
• 2019: Create mode launched
• 2020: Reels introduced as separate feature

Today, over 500 million users create or view Stories daily, making it essential to understand best practices.