Instagram Story Takeovers: A Marketing Strategy Guide

Story takeovers are collaborative content where another person temporarily posts to your Stories. Learn how brands use this strategy.

Types of Takeovers

• Influencer takeovers
• Employee spotlights
• Event coverage
• Partner collaborations

Planning a Takeover

• Define goals and expectations
• Choose the right partner
• Set clear guidelines
• Promote in advance

Check your analytics to measure success!